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News Release
MITI and PRIMAC Partner to Provide MITS BI/OLAP
Capability to Printing Industry
SEATTLE, WA, June 23rd, - Management Information Tools, Inc. (MITI) and Value-Added Reseller PRIMAC Systems have formed a partnership to sell and support the MITS OLAP/Business Intelligence suite of tools to PRIMAC’s new and existing users. PRIMAC recently formalized its relationship with MITI by becoming the newest MITS Application Support Plan (MAS Plan) partner. As part of the MAS Plan, MITI handles all support, installation, customization, and technical sales assistance for the MITS product, in order to provide the MITS Reseller with a powerful turnkey MITS solution that does not require additional technical resource for the VAR. For many years now the MAS Plan has proven to be one of the most successful ways for Resellers to offer MITS to their customers.
MITS is a market leading Business Intelligence Solution offering advanced dynamic and interactive reporting. By preprocessing a company’s information, MITS provides true interactive reporting with response times measured in seconds. With MITS, users may navigate through their company information from highly summarized information down to finely detailed data all in a simple to use interactive environment.
PRIMAC, headquartered in Dallas, Texas, provides turnkey business management software for the graphic arts and printing industry. Its software application, named PRIMAC (Printing Industry Management and Control), is a comprehensive IBM
UniData-based ERP solution for managing all aspects of the printing business.
In the printing industry, up-to-the-minute data analysis may have a tremendous impact on the bottom line which is one of the many reasons why PRIMAC chose MITS for their users. Larry Austin, PRIMAC’s vice president of Marketing and Sales, said, "MITS allows printing companies to be proactive in cost analysis, enabling them to give more accurate price quotes." He further added, "While a job is going through manufacturing, users may detect any anomalies between the estimated costs versus the actual costs. They may respond to that immediately, instead of doing it in a post-invoicing mode."
Because the printing industry relies on printing presses whose cost may range from several hundred thousand to several million dollars, MITS is an invaluable tool for equipment analysis. "With MITS, printers may actually start looking at profitability ‘by press,’" Austin said. "In addition to doing analysis from a raw materials standpoint, printers may also analyze labor in terms of efficiency."
According to Michael Cooke, PRIMAC’s Vice President and General Manager, MITS has already begun paying dividends for PRIMAC. "Thus far, we have had frequent presentations of MITS to our client base and the response has been very positive," he said. "We have found that MITS eliminates the requirement for our customers to have technical expertise just for the BI/OLAP solution and it is still very cost-effective and easy to use."
PRIMAC met early success with its first MITS beta site in January 2005 and decided to join the MAS plan as a way to offer state-of-the-art interactive reporting technology and unmatched support for its clients. "From our perspective, the MAS Plan provides us with the ability to work directly with MITI in a pre-sales role," said Cooke, "Additionally, it allows them to provide the ongoing support and development for our end users, so we may focus our technical resources on our core competencies and not have to bring this support capability in-house."
"We are very pleased that PRIMAC has decided to become our newest MAS Plan Reseller. The MAS Plan is a proven strategy for resellers to implement MITS to their users and we are excited to help roll MITS out to yet another industry," said Pat Gilbrough, president of MITI. "PRIMAC’s focus is clearly on providing their customers with the most complete solution possible and we are very happy that MITS can be part of that."
About Management Information Tools, Inc.
Based in Seattle, WA, Management Information Tools, Inc. (www.mits.com) is the developer of the MITS OLAP/Business Intelligence system. MITS systems are firmly entrenched in a wide range of business areas, including vehicle dealership, distribution, manufacturing, health care and services. MITS is available on many MultiValue databases, including UniData, UniVerse, D3, jBASE and
mvEnterprise and can also analyze data from ODBC data sources.
About PRIMAC Systems
PRIMAC Systems (www.primacsystems.com), a Vercom company, offers PRIMAC, a cost-effective and customizable solution for the graphic arts and printing industry. Its software application is designed to minimize implementation efforts and increase efficiency, improving the customer’s bottom line. PRIMAC’s applications enhance the processes and flow of information across the end-to-end business cycle of its customers, their end users and suppliers. Headquartered in Dallas, Texas, PRIMAC employs 50 people, and has development centers in Hyderabad, India, and Karachi, Pakistan.
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